The Booty Belt is a patented exercise system created by a fitness trainer to help women build, strengthen, and tone.
With an adjustable belt designed to fit women of different sizes, the system uses color-coded Booty Bands with progressive resistance levels that provide guided resistance and work with your body’s natural movement for a more controlled, isolated, and effective training method. Designed for at-home or group fitness, it’s easy to take anywhere and complements yoga- and Pilates-style workouts, fitting seamlessly into the athleisure driven women’s fitness lifestyle.

Roses Design partnered with The Booty Belt to transform a patented, trainer-led innovation into a cohesive digital and brand experience. We fused high-performance functionality with a sleek, athleisure-driven aesthetic to mirror the precision of the system’s isolated resistance training. By prioritizing intuitive e-commerce and a refined visual narrative, the new identity invites women to experience a more controlled and effective path to strength. This balance ensures that as the brand expands from niche fitness circles to a global lifestyle staple, it retains the expert-led integrity and empowering spirit that inspired its creation.




thebootybelt.com