Since opening its doors in 1993, Bellini’s Skin + Parfumerie has served as a cornerstone of Portland’s Northwest 23rd community. What began as a pioneering European day spa has evolved into a "sensory playground," bridging the gap between clinical skincare science and the evocative world of niche fragrance. This local sanctuary is built on the belief that your skin is unique; by decoding individual biology and environmental needs, Bellini's offers customized, results-oriented solutions that move beyond generic beauty trends.

The boutique fuzes "Old World" tradition with modern precision, inviting its Portland neighbors to rediscover the daily ritual of self-care. From medical-grade skincare to artisanal parfumerie, every item in the curated collection is selected with an expert eye for quality and authenticity. More than just a retail destination, Bellini’s remains a trust-based haven defined by three decades of personalized care and the intimate, expert-led soul of its local heritage.

Roses Design partnered with Bellini’s to translate this three-decade legacy into a cohesive digital and brand experience. We fused minimalist precision with an editorial design to mirror the intimate, trust-based relationships they’ve built through generations of personalized care. By prioritizing authentic storytelling and a curated aesthetic, the new identity invites the local community to rediscover the ritual of skincare and niche fragrance. This balance ensures that as Bellini’s grows, it remains deeply rooted in the Portland soul that has defined its success for the last 30 years.

bellinispdx.com